近年来,国内外形势愈发错综复杂,通货膨胀加剧,使得国内经济整体下行趋势明显。在中国经济正承受着较大下行压力的同时,作为经济的睛雨表,广告行业的发展也不容乐观:对于广告公司和媒体来说,传统广告经营过度依赖业务员,主要靠业务员去推销媒体,拉客户,不仅拒绝率高,客户反感,而目大大增加了经营成本;另一方面,经济的不景气也使得广告主一再压缩广告预算,然而对广告主来说,想要以低成本的价格寻找到合适的媒体,也不是件容易的事隋。 In recent years, the situation in both at home and abroad has become increasingly complicated and inflation has worsened, resulting in a marked downward trend in the domestic economy as a whole. While China’s economy is under greater downward pressure, as an economic indicator, the development of the advertising industry is not optimistic: for advertising agencies and the media, traditional advertising relies too much on salespersons and mainly relies on clerks to sell On the other hand, the economic downturn also makes advertisers repeatedly compressed advertising budget, but for advertisers, you want to low-cost The price to find the right media is not an easy thing to do.