旅游营销合作是中原经济区旅游合作的重要方面,对于中原经济区区域旅游的发展起着非常重要的作用。中原经济区旅游业的发展要适应新形势,运用科学的营销方式指导旅游业,制定合适的营销战略和营销策略,促进区域内各城市旅游业的发展。本文从产品营销合作、价格营销合作、渠道营销合作、促销合作等方面进行阐述,提出了如何实现区域内的旅游合作。 Tourism and marketing cooperation is an important aspect of tourism cooperation in the Central Plains Economic Zone and plays a very important role in the development of tourism in the Central Plains Economic Zone. Central Plains Economic Zone tourism development to adapt to the new situation, the use of scientific marketing methods to guide the tourism industry, develop appropriate marketing strategies and marketing strategies to promote the development of tourism in all cities within the region. This article elaborates from the aspects of product marketing cooperation, price marketing cooperation, channel marketing cooperation and promotion cooperation, and puts forward how to realize the tourism cooperation within the region.