1973年,后来成为美国最成功的广告人之一的S·肯尼迪高中毕业(这是他仅有的学历),他想找份工作,并打算从“专业销售”开始。他梦想拥有公司配的又新又好的汽车,一份薪水,外加佣金和奖金,每天西装革履地上班,还有借以周游世界的出差机会。 肯尼迪偶然发现了一则招聘广告:一家出版公司的全国销售经理要在本城呆两天,只为了招聘一位负责5个州内书店、百货公司和零售商的业务代表。肯尼迪曾梦想在将来成为作家或出版家,所以“出版”二字对他来说有很大的吸引力。广告又说,起初月薪1600美元到2000美元,外加佣金、奖金、公务费和公司配车。这正是他梦寐以求的工作啊。 John F. Kennedy, who later became one of the most successful American advertisers in 1973, graduated from high school (his only qualification). He wanted to get a job and was about to start with “professional sales.” He dreamed of having a new, good car with a company, a salary, commissions and bonuses, working on suits every day, and a business trip to travel around the world. Kennedy stumbled upon a job advertisement: a national sales manager at a publishing company would stay in town for two days just to recruit an agent responsible for bookstores, department stores and retailers in five states. Kennedy had dreamed of becoming a writer or publisher in the future, so the word “publishing” was very attractive to him. The ad went on to say that at first, the monthly salary was $ 1,600 to $ 2,000, plus commissions, bonuses, official fees and company vehicles. This is exactly what he was dreaming of.