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自2011年以来,我国经济形势一直处于下行态势,在此环境下重庆中小企业则陷入了市场需求下滑严重、竞争异常残酷、成本大幅攀升、资金链相当紧张、转型升级困难等一系列困境,其经营风险和生存压力愈来愈大.在此经济下行态势下,重庆中小企业要想求得生存和发展,应采取强化市场营销、规避恶性竞争、优化企业管理、实行全面紧缩和寻找转型升级路径等对策.
Since 2011, the economic situation in our country has always been in a downward trend. In this environment, SMEs in Chongqing are caught in a series of dilemmas such as a serious decline in market demand, brutal competition, a substantial cost increase, a rather strained capital chain, and difficulties in upgrading and upgrading. Under the economic downturn, in order to survive and develop in Chongqing, SMEs in Chongqing should take measures to strengthen marketing, avoid vicious competition, optimize their management, implement overall austerity and find a path to transformation and upgrading Other measures.