我国中职教育的目标是培养具有职业化特征的中等技术应用型人才。因此,中职学校市场营销专业教学应重视对学生应用能力的培养,通过实践教学,不仅能够培养学生的操作技能,而且有助于培养学生的职业实践能力。所以科学和合理的实践教学体系对市场营销专业来说至关重要。 The goal of secondary vocational education in our country is to cultivate middle-skilled talents with professional characteristics. Therefore, the marketing of vocational schools should pay attention to the teaching of the application of students’ ability to practice, through practical teaching, not only to develop students’ operational skills, but also help to develop students’ professional ability. Therefore, a scientific and reasonable practical teaching system is very important to the marketing profession.