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零售业很快将面临市场全球化和针对客户需求这两大趋势,IT行业将在其中起到关键的作用。不进行深刻的变革,基于商店的传统零售业就不可能生存。零售业从价格到市场策略、从客户关系到产品利润等环节无不面临新的变化,商家若想做到从容不迫,就要依靠新技术。这是NCR公司在年前的零售系统中国区年度大会上提出的共识。 NCR零售系统部中国区市场总监李卫在回顾及分析98年和99年的市场状况后,提出新的市场计划。他认为,中国的商场已趋于成熟及稳步发展,连锁超市开始重组合并,而仓储超市正在兴起。针对于此,NCR1999
The retail industry will soon face the two major trends of market globalization and customer demand. The IT industry will play a key role in this. Without profound changes, traditional retail businesses based on stores cannot survive. From retail price to market strategy, from customer relationship to product profit, all aspects of the retail industry are facing new changes. If businesses want to be relaxed, they must rely on new technologies. This is the consensus that NCR Corporation put forward at the annual conference of China’s retail system in China. Li Wei, Marketing Director of NCR Retail Systems China, reviewed and analyzed the market conditions in 1998 and 1999 and proposed a new market plan. He believes that China’s shopping malls have matured and developed steadily. Chain supermarkets have begun to restructure and merge, and warehouse supermarkets are emerging. In response to this, NCR1999