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探讨了成品油销售企业利用移动互联技术改变发展模式,实现油品、非油品业务和电子商务的协同、聚合效应,推动客户群从油品业务向非油品业务并重转化,创新推动非油品及电子商务的发展,培养忠实客户,提升全面服务水平,提出了移动互联技术的应用规划和实现步骤及手段,并对实现价值和效益进行了初步展望。
Explored the use of mobile Internet technology to change the development model of refined oil sales enterprises to realize the synergy and aggregation effect of oil products, non-oil products business and e-commerce, promote the transformation of customer base from oil products business to non-oil products business, and promote non-oil Products and e-commerce, cultivate loyal customers, improve overall service level, put forward the planning and implementation steps and means for the application of mobile Internet technology, and make an initial expectation on the realization of the value and benefits.