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本文分析了跨国企业经营必须从单一的文化模式向多元的跨文化模式转变的必要性。探讨了实施跨文化管理的措施:选择适当的交流方式,加强跨文化的交流;进行跨文化培训,熟悉了解所在国的法律规定,风俗习惯;实施管理的本土化,从人才使用、产品设计、促销方式等向所在国靠拢。
This article analyzes the necessity of transnational enterprises operating from a single cultural model to a pluralistic cross-cultural model. The paper discusses the measures to implement cross-cultural management: selecting appropriate means of communication, enhancing intercultural communication; conducting cross-cultural training, familiarizing themselves with the laws and customs and customs of the host country; implementing the localization of management from the aspects of personnel use, product design, Promotions and other countries to move closer to.