进入1998年，蓄势已久的国内轿车市场降价大战拉开了华夏车坛新一轮竞争的序幕。透视这硝烟弥漫的价格战，它既反映了我国汽车市场开始在规模发展中从稚嫩趋向成熟，也体现了市场竞争中产品价值回归的必然性。诚然，质优价廉是产品市场发展的方向，但从营销理念上讲，纯粹的降 In 1998, the long-awaited price cut in the domestic car market opened the prelude to a new round of competition for China’s auto industry. Perspective of this smoke-filled price war, it not only reflects China’s auto market began to grow in size from tender to mature, but also reflects the market competition in the return of product value inevitability. Admittedly, high quality and low price are the directions for the development of the product market, but in terms of marketing concepts, purely