全球标准化。宜家的产品说明书通常没有文字,而是用全世界通用的拉丁字母+阿拉伯数字序列号,这个简单清晰的系统足以横跨东西方大多数文化。本文就以宜家的一款书柜安装说明书为例。连接现实。说明书上的拟物设计能更快地帮助人们从反向建立这种联系和认知。但仅仅是画得像就算是拟物设计了吗?有些小螺丝看起来很像,怎么 Global standardization. IKEA’s product brochures are usually not written, but rather use the Latin alphabet + the Arabic numeral serial number common to the world, a simple and clear system enough to cross most cultures of East and West. This article takes an IKEA bookcase installation manual as an example. Connect reality. The pamphlet design on the manual helps people to build this connection and perception from the reverse more quickly. But just draw as if even the design of the simulation? Some small screws look like, how