在传统的计划经济向市场经济过渡中,如何妥善解决生产、流通和消费之间的矛盾?广州中天百货有限公司提出的“把顾客风险降为零”的经营策略引起国内有关专家的关注。 这项经营决策的内容很简单:顾客对商品的一切意见都可以冠之以“不满意”而得到退换,如价格、质量、服务态度等。甚至, In the transition from the traditional planned economy to the market economy, how to properly resolve the contradiction between production, circulation and consumption? The business strategy of “reducing customer risk to zero” proposed by Guangzhou Zhongtian Department Store Co., Ltd. has attracted the attention of relevant domestic experts. The content of this business decision is very simple: all opinions of customers on the goods can be crowned with “not satisfied” and be returned, such as price, quality, service attitude and so on. even,