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案例教学法在20世纪70年代被引入我国后,被广泛的应用于经济、管理、法学等课程的教学中,但是由于案例教学法在我国的理论研究侧重于对教学内容的强调并忽略了对教学过程的重视,所以不乏有教育工作者将案例教学与举例说明相混同,并且在运用案例教学的过程中对案例教学原则与规律的把握与理解,对具体的运用方法也缺乏深入的研究,从而导致教学效果并不理想。本文在阐述案例教学内涵的基础上对市场营销教学中运用案例教学的可行性与必要性进行了分析,同时对市场营销教学中对案例教学的运用方法进行了分析。
After the case teaching method was introduced into our country in the 1970s, the case teaching method was widely used in the teaching of economics, management and law. However, due to the fact that the case study method in our country focuses on the teaching content and neglects Therefore, there are many educators who mix case teaching and illustration, and also grasp and understand the principles and rules of case teaching in the process of using case teaching, lacking in-depth research on specific application methods, As a result, the teaching effect is not ideal. On the basis of explaining the connotation of case teaching, this article analyzes the feasibility and necessity of using case teaching in marketing teaching. At the same time, it analyzes the application of case teaching in marketing teaching.