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苏州嘉美克钮扣厂是一家具有70多年历史的老厂,是80年代全国有名的“钮扣大王”,钮扣行业唯一获得国家银质奖的企业,主要生产有机钮扣和聚脂钮扣。进入90年代,由于产品单一,不适应市场需要,连续二年亏损230万元,成为亏损大户。1992年中,他们面对现实,分析企业的亏损原因,在亏损原因上找问题,在市场产品竞争中找突破口,在观念转变上找症结,在兴办第三产业上求发展,采取了一系列措施,使1992年该厂工业总产值、销售收入、利润都有很大增加,实现了扭亏为盈。
Suzhou Jiameike Button Factory is an old factory with a history of more than 70 years. It is the famous “button king” in the country in the 1980s. It is the only company in the button industry that has won the national silver prize and mainly produces organic buttons and polyester buttons. . Into the 90s, due to a single product, not meet the needs of the market, a loss of 2.3 million yuan for two consecutive years, becoming a large loss. In the middle of 1992, they faced reality, analyzed the causes of the loss of the company, found problems in the causes of losses, found breakthroughs in the market competition in products, found cruxes in the change of concepts, and pursued development in the establishment of the third industry. Measures, so that in 1992 the plant’s industrial output value, sales income, profits have increased greatly, and achieved profitability.