1931年,当百时美施贵宝公司在美国首度推出伊卡璐染发产品时,谁能预见,这个蓓蕾初放的品牌竟然能够在竞争白炽化的洗化市场出落成一支奇葩,在短短70多年的创新变革中,究竟是什么魔法把昔日的灰姑娘变成今日众星捧月的公主?究竟是什么魔力吸引宝洁公司斥资49.5亿美元收购伊卡璐 When Bristol-Myers Squibb introduced the first Icahn hair products in the United States in 1931, who could foresee that this brand of pre-release brand would have been able to compete in the incandescent washing market for a wonderful and short Short of more than 70 years of innovation and change, what is the magic of the Cinderella into the stars of the month today, the princess? What is the magic to attract Procter & Gamble Inc. spent 4.95 billion acquisition of Erica