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’08奥运风自面市以来,在产品营销上,始终围绕“奥运”这一热门主题,大打奥运牌。由于海尔白电赞助商的身份,使其在空调领域形成了独一无二的概念营销优势。在近几个月来的推广过程中,海尔奥运风产品在这一方面取得了舆论导向优势。海尔是把产品这一核心竞争发挥到极致的企业,海尔空调也一贯秉承了这一宗旨。在2008年奥运会到来之际,海尔针对需求开发研制了’08奥运风空调产品,满足了消费者的特殊需求。海尔’08奥运风产品的最大意义在于有别于其他品牌与北京奥运的结合点。多数品牌与北京奥运的结合点,都是选择在各种活动上,比如登山,长跑,或者是赞助某项比赛等,少有把产品内涵与奥运精神结合在一起的。海尔则把产品直接命名为’08奥运风,赋予了产品“更高、更快、更强”的奥运精神,充分体现了海尔把企业的核心价值与奥运精神完美结合的高超艺术和能力,又为海尔增添了无形的品牌价值。海尔’08奥运风是健康、高端、智能新品的代表,代表了行业未来的发展趋势。
’08 Olympic style since the market, product marketing, always around the “Olympic ” this hot topic, hit the Olympic card. As Haier white sponsor status, it has formed a unique concept of marketing advantages in the field of air conditioning. In the promotion process in recent months, the Haier Olympic wind products have achieved the advantage of public opinion in this respect. Haier is the product of this core competition to maximize the business, Haier air conditioners have always uphold this purpose. At the dawn of the 2008 Olympic Games, Haier developed the ’08 Olympic-style air conditioning products for demand development to meet the special needs of consumers. Haier ’08 Olympic style products is the biggest significance is different from other brands and the Beijing Olympics point of integration. The combination of most brands and the Beijing Olympics is based on a variety of activities, such as mountaineering, long-distance running, or sponsoring a competition, and rarely combines the product connotation with the Olympic spirit. Haier put its product directly on the Olympic spirit of ’08 Olympic Games and gave the product the Olympic spirit of “higher, faster and stronger”, fully demonstrating Haier’s superb art and ability to perfectly combine the core value of the enterprise with the Olympic spirit , But also adds intangible brand value to Haier. Haier ’08 Olympic spirit is a healthy, high-end, smart new representatives, representing the industry’s future trends.