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本文通过搜集整理红原县长征文化相关旅游资源,对其资源特色及开发价值进行了分析评价。并从科学开发、保护为主的观点出发,对其长征文化旅游的形象定位、项目建设、发展格局、商品营销等方面提出了一些战略性建议。
This article collected and sorted out the tourism resources related to Long March Culture in Hongyuan County, and analyzed and evaluated the characteristics of its resources and the development value. From the point of view of scientific development and protection, this paper puts forward some strategic suggestions on the image orientation, project construction, development pattern and product marketing of the Long March Cultural Tourism.