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市场营销是一门新兴的学科,其发展时间较短。而当前国内大多数中专院校在市场营销课程教学过程中仍采用传统的教学方法,过于注重知识的传授而忽略了不同学科知识之间的整合,导致学生难以将知识转化为自身的能力与素质。同时,由于受传统教学观念的影响,一部分中专市场营销学的教师在实际的教学过程中,仍坚持以教师为中心,而忽略了对学生学习积极性、自主性以及创造性的培养。因此,在中专学校市场营销课程教学改革中采用体验式教学法具有非常重要的现实意义。本文通过简述体验式教学模式,具体分析在市场营销教学中采用体验式教学法的效果,有利于从根本上提升市场营销课程的教学效率。
Marketing is a new discipline, its development time is short. At present, most of the domestic colleges and universities still use the traditional teaching methods in marketing course teaching. They pay too much attention to the imparting of knowledge and neglect the integration of different disciplinary knowledge, which makes it difficult for students to transfer knowledge into their own abilities Quality. At the same time, due to the influence of traditional teaching concepts, some teachers of secondary school marketing in the actual teaching process still adhere to the teacher as the center, while ignoring the enthusiasm for student learning, autonomy and creative training. Therefore, it is very important to adopt experiential teaching method in the marketing reform of marketing courses in secondary schools. This article by experiential teaching mode, the specific analysis of marketing teaching in the use of experiential teaching method is conducive to fundamentally improve marketing teaching efficiency.