当前,中小企业信息咨询市场空间广阔,图书馆面临着办馆效益问题。为了各自的生存与发展,图书馆与中小企业亲密合作,被业界誉为“企图联姻”。“企图联姻”实际是互动营销理念指导下的一种营销策略。对“联姻”方式的总结和诠释,体现了图书馆营销从理论走向实践。 At present, there is a vast space for SMEs’ information consultation market, and the library is facing the issue of efficiency of running a library. For their own survival and development, the library and SMEs in close cooperation, the industry as the “attempt to marriage.” “Trying to marry” is actually a kind of marketing strategy guided by the concept of interactive marketing. The summary and interpretation of the “marriage” mode reflects that library marketing goes from theory to practice.