我们的媒体,每天都在传播信息、褒贬优劣,评说是非,其目的是希望受众能得到某种鼓舞,某种激励,某种启示,某种认知。然而,由于某些纷繁复杂的原因,宣传的动机与效果并非总是一致。在宣传中自觉或不自觉地说些言过其实的过头话,就是造成宣传失效甚至使受众反感的原因之一。 Our media, every day in the dissemination of information, praise merits, commented right and wrong, the purpose is to hope that the audience can get some inspiration, some kind of inspiration, some kind of revelation, some kind of cognition. However, due to some complicated reasons, the motivation and effectiveness of publicity are not always the same. Speaking more or less about things in a publicity, consciously or unconsciously, is one of the reasons why publicity is out of touch or even offensive to the public.