色彩、图像、文字是构成现代包装设计的三大要素,这三大要素在包装设计中起着不同的作用,尤其是色彩——这一把握人类视觉的第一关键所在,更是在商品的包装设计中占有重要的地位,体现出了先声夺人的艺术魅力。本文就对色彩在现代包装设计中的作用进行了深入剖析,并在此基础上提出了几点商品包装设计中色彩的定位原则,以期为广大设计师包装设计中更好地运用色彩提供一些有益参考。 Color, image and text constitute the three major elements of modern packaging design. These three elements play different roles in packaging design, especially color - the first key to human vision, Packaging design occupies an important position, reflecting the pioneering artistic charm. In this paper, the role of color in modern packaging design is analyzed in depth, and on this basis, some color positioning principles are put forward in the packaging design of goods, in order to provide some benefits to the designers reference.