作为红色经典的影视改编,30集电视连续剧《沙家浜》称得上是一个成功的范例。海报是影视剧制作人宣传介绍自己作品的一个重要手段,由文字、色彩、图片等构成,属于多模态的话语方式。把该剧海报作为红色经典的当代视像,从再现意义、互动意义、构图意义三个层面进行考察,进而分析文本与社会的多元互动关系,可以清晰地看到设计者的诉求。在尺幅图片中,交织着大众与官方、商业与政治的复调。 As a classic red adaptation of the film, 30 sets of TV series “Shajiabang” is a successful example. Posters are an important means for film and television producers to introduce themselves to their works. They consist of words, colors and pictures, which are multimodal discourse. Taking this poster as the contemporary image of the red classics, this paper examines the multiple meanings of the reproduction, the meaning of interaction and the meaning of composition in order to analyze the interactive relationship between the text and the society and clearly see the demands of the designers. In the scale picture, intertwined with the public and the official, business and political polyphony.