电视综艺选秀节目,今夏再度掀起新浪潮。《中国好声音》、《快乐男声》、《中国最强音》、《中国梦之声》、《超级演说家》、《最美和声》等各大卫视的选秀节目几乎是以一种“你方唱罢我登台”的姿态轮番上阵。与此同时,越来越多的品牌广告主也不惜豪掷千金,义无反顾的加入到这些节目的赞助资源争夺战中。这样的现象,在传统媒体广告价值被唱衰的背景下,显得颇具意义 TV variety show, this summer once again set off a new wave. “China’s good voice,” “Happy Boys,” “China’s strongest voice,” “Voice of China’s Dream,” “Super Speakers,” “Most Harmony” and other major TV shows are almost a “ Your party sing me on the stage ”attitude turns battle. At the same time, more and more brand advertisers are also spared no expense to join hands in the sponsorship of these programs scramble for resources. Such a phenomenon is quite meaningful in the context of the decline of traditional media advertising value