一部iPhone的毛利大概是60%,一个真品LV的毛利是A货的几十倍。这个时代的定价方式已经改变,姑且称之为“体验定价”。现在,我们越来越愿意为了一种体验而付钱。例如花好几万块买一个包,你说一头牛值多少钱,一个包又值多少钱,如果把所有的皮扒下来能做多少个包?但是,背在身上感觉就不一样。因为它叫LV,叫爱马仕。这就是体验的价格。 An iPhone’s gross profit is about 60%, a genuine LV Maori is a cargo several times. The pricing of this era has changed, tentatively called “experience pricing ”. Now, we are increasingly willing to pay for an experience. For example, spend tens of thousands of dollars to buy a package, you say how much a cow worth, how much a package worth, if all the skin can be done down how many packages? However, the back of the body does not feel the same. Because it is called LV, called Hermes. This is the price of experience.