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信息是信息社会最为重要的资源,权利意味着对社会最重要资源的获取和占有,微博出现后,信息的轻松易得为社会公众进行自我赋权提供了良好的技术基础,但是由于公众被网络媒介分割在屏幕前,其媒介接触行为呈现出个人化的特点,导致其容易进行碎片化、非理性的思考。因此,当社会热点出现时,公众容易利用微博等、自媒体进行情绪的宣泄以及非理性的观点表达。这一现象冲击着健康的社会秩序和舆论环境,因此有必要对公众利用微博进行非理性的自我赋权行为加以引导。笔者在探讨这种非理性自我赋权产生的原因和机制的基础上力图探寻加以引导的基本途径。
Information is the most important resource in the information society. Rights mean the acquisition and possession of the most important resources in the society. After the appearance of Weibo, the information provided a good technical basis for the public to easily empower themselves. However, Before the network media is divided on the screen, the media contact behavior presents a personal characteristic, which makes it easy to make fragmented and irrational thinking. Therefore, when social hot spots appear, the public can easily use the Weibo and other media to express emotions and irrational opinions. This phenomenon has an impact on a healthy social order and public opinion environment. Therefore, it is necessary to guide the public through the use of weibo for irrational self-empowerment. On the basis of exploring the causes and mechanisms of this irrational self-empowerment, the author tries to find the basic ways to guide it.