A是一家新近成立的儿童教育咨询公司。该公司将美国 某一儿童教育的品牌带到了中国,他的发展战略是通过发 展俱乐部会员制,推广先进的教育理念,扩大该品牌在中 国的影响力和知名度,最终拥有自己的特有的品牌产品以 及传媒刊物。 A的受众是学龄前的儿童,因此主攻方向也就主要是一些 高档的社区和幼儿园。通过发放问卷和联合搞活动的方式和这 些机构建立联系,获取准客户的信息,然后由销售部的推广人 员逐一跟进。由于A对客户的分析和市场的定位是较为准确的, 而且在当时也没有什么旗鼓相当的竞争对手,因此,没有多久 A is a newly established child education consulting company. The company brought a certain brand of children’s education in the United States to China. His development strategy is to develop a club membership system, promote advanced educational concepts, expand the brand’s influence and popularity in China, and ultimately own its own unique brand products. And media publications. A’s audience is pre-school children, so the main direction is mainly high-end communities and kindergartens. Through the distribution of questionnaires and joint activities to establish contact with these institutions, access to prospective customers’ information, and then one by one by the sales department promotion staff follow-up. Because A’s analysis of customers and the market’s positioning are relatively accurate, and there was no comparable competitor at the time, so it was not long.