营销话题记:有人说,现在保健品营销不好做,不像以前那样,小报一投递就起来了。对这种现象,你是如何看的? 于:其实保健品营销策略的运作,主要是在于对市场消费动态的把握上。然而,现在有的企业,本身实力就不是很强,而他们眼睛却总是盯着大城市消费群落,并集中资金优势在中心城市开花,其结果往往是:开始时豪情万丈,但到后来却是行囊空空。为什么?原因还是对市场定位认识不准。也是营销的策略、方法 Marketing topic in mind: Some people say that health care products marketing is not good to do, not as before, the tabloid a delivery up. How do you see this phenomenon ?: In fact, the marketing strategy of health care products is mainly based on the grasp of the dynamics of market consumption. However, nowadays, some enterprises are not very strong in their own right, but their eyes are always staring at the urban consumption communities in large cities and their financial advantages are concentrated in the central cities. The result is often that: at first, they were pride but then Is empty luggage. Why? The reason is not aware of the market positioning. Marketing strategy, methods