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改革开放20多年来,一大批起点高、实力强、后劲足的中国企业在激烈的市场竞争中脱颖而出,已具备了在更广阔的国际经济大舞台上驰骋、搏击的能力,海尔便是其中之一。经济全球化浪潮扑面而来,为适应新形势的挑战,我国政府及时提出“走出去”的开放战略。海尔成功打入世界上最难进入的美国市场,其栉风沐雨的不凡经历定会给后来者许多启迪。
Over the past 20 years of reform and opening up, a large number of Chinese companies with a strong starting point, strong strength, and strong stamina have come to the fore in the fierce market competition, and have already had the ability to gallop and fight on a broader international economic arena. Haier is one of them. one. With the wave of economic globalization rushing to the surface, in order to meet the challenges of the new situation, the Chinese government has put forward the “going out” opening strategy in a timely manner. Haier successfully penetrated into the most difficult market in the world, and the extraordinary experience of the hurricane will surely enlighten the latecomers.