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随着现代社会的飞速发展,文化旅游正成为一种备受青睐、生机盎然的旅游形式。文化因素对现代旅游活动的影响,将会更加深刻和深远。要加快中国旅游业的发展,提高其国际竞争力,就必须高度重视旅游文化建设,这是旅游文化本质特征的必然要求。从职业教育的实际情况出发,探讨旅游文化课程在旅游英语专业中的定位问题。
With the rapid development of modern society, cultural tourism is becoming a popular and vibrant form of tourism. Cultural factors on the impact of modern tourism activities, will be more profound and far-reaching. To speed up the development of China’s tourism industry and improve its international competitiveness, we must attach great importance to the construction of tourism culture, which is an inevitable requirement for the essential characteristics of tourism culture. Starting from the actual situation of vocational education, this paper discusses the orientation of tourism culture curriculum in Tourism English major.