文章以包豪斯家具专卖店空间设计为例,通过专卖店设计过程中的实验和体会,总结探讨品牌卖场空间体验性设计,通过多元化手法、选择性手法、空间同构设计手法、情境化设计手法从而塑造以品牌文化传播为导向的体验卖场经营,提升品牌精神方面的感知,觉醒与享受,空间设计的体验性所传达的文化内涵。 Taking the space design of the Bauhaus furniture store as an example, this paper summarizes the experience design of the brand store through the experiment and experience in the design process of the store, and through the diversified methods, selective techniques, spatial isomorphism design techniques, contextualization Design techniques to create a culture of brand-oriented communication experience-oriented store operations to enhance the sense of the brand spirit, awakening and enjoyment, the experience of space design conveyed the cultural connotation.