The first issue of the World Journal of Pharmacology(WJP), whose preparatory work was initiated on January 10, 2011, will be published on February 9, 2012. The WJP editorial board has now been established and consists of 100 distinguished experts from 23 countries. Our purpose of launching the WJP is to publish peerreviewed, high-quality articles via an open-access online publishing model, thereby acting as a platform for communication between peers and the wider public, and maximizing the benefits to editorial board members, authors and readers. The first issue of the World Journal of Pharmacology (WJP), whose preparatory work was initiated on January 10, 2011, will be published on February 9, 2012. The WJP editorial board has now been established and consists of of 100 distinguished experts from 23 countries . Our purpose of launching the WJP is to publish peerreviewed, high-quality articles via an open-access online publishing model, thereby acting as a platform for communication between peers and the wider public, and maximizing the benefits to editorial board members, authors and readers.