很多有识之士曾就整合营销模式和数字媒体技术分别提出过一些独到性见解,但没有人将这些观点融合在一起,使好的运营模式通过与先进技术手段联姻产生出社会及经济效益,更少看到实现这一理想的媒体工具被发现和创造出来,宜昌有线在这方面做了一些尝试,本文抛砖引玉,希望与业内同行共同探索出一条广电未来的发展之路。篇幅所限,本文分上下两期刊出,以飨读者。 Many people of insight have made some unique opinions on the integrated marketing model and digital media technologies respectively. However, no one has put these perspectives together and made the good business model produce social and economic benefits through the marriage with advanced technological means. Fewer media tools to realize this ideal have been found and created. Yichang Cable has made some attempts in this respect. This article starts with the hope of exploring the future development of broadcasting and television industry with its counterparts in the industry. Limitations of space, this article is divided into two periods, to readers.