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本文从供需平衡的角度入手,通过使用描述性统计、配对比T检验和IPA点阵图等方法,对北疆旅游公共服务体系游客供需感知情况进行了调查研究。主要结论如下:1.游客对旅游公共服务的认知和参与度不足。2.旅游安全保障服务和旅游行政服务在旅游公共服务体系中占据了十分重要的位置。3.游客对北疆旅游公共服务体系供需感知存在明显的不平衡。4.根据IPA象限定位分析,明确各服务功能优化的先后次序。最后,在对研究结论进行总结的基础上指出本文在研究过程中的一些不足之处,以供后续研究者参考。
This article starts from the perspective of supply and demand balance, through the use of descriptive statistics, matching T-test and IPA bitmap and other methods to investigate the tourist supply and demand of tourists in the northern tourism public service system. The main conclusions are as follows: 1. Tourists lack awareness and participation in tourism public service. 2. Travel security services and travel administrative services occupy a very important position in the public service system of tourism. 3. Visitors to the northern tourism public service system supply and demand perception there is a clear imbalance. According to IPA quadrant positioning analysis, a clear order of optimization of each service function. Finally, based on the conclusion of the research, some shortcomings in the research are pointed out for future reference.