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本文以北京地区为例,从“知晓情况”、“参与行为”、“印象评价”与“期待意向”四个维度对国家综合档案馆的公众形象进行了实证研究。研究结果显示:公众对综合档案馆的知晓度和日常服务参与度总体水平都比较低,其日常参与行为的最主要目的是满足工作需要,其次是处理私人事务;互联网未在提高综合档案馆知晓度和参与度方面发挥应有的作用;公众对综合档案馆“五位一体”功能的发挥基本都持正面评价,对其单位性质、服务对象和内容的印象介于积极与消极之间,对其整体氛围的印象则偏消极。
Taking Beijing as an example, this paper conducts an empirical study on the public image of the National Archives from the four dimensions of “knowing the situation”, “participating behavior”, “impression evaluation” and “expecting intention” . The results show that: the public’s awareness of the comprehensive archives and the overall level of daily service participation are relatively low. The primary purpose of daily participation is to meet the needs of work, and secondly to deal with private affairs. The Internet is not improving the awareness of comprehensive archives Degree and participation. The public generally evaluates the functions of the integrated archives and the “five in one” function positively, and the impressions of the nature, service object and content of the unit are between positive and negative , The impression of the overall atmosphere is rather negative.