何谓“商业广告”?很多广告学著作都认为,“商业广告”是以付款的形式,委托专业广告部门通过一定宣传媒体诸如报纸、杂志、广播、电视、电台等,在一定的时间和一定的地点范围内有计划有步骤地宣传产品和商品信息,以激发消费者产生购买动机和购买行为的一种手段。我以为这种提法是不够恰当的。它应该是 Many commercial works think that “Commercial Advertising ” is paid in the form of commissioned by the professional advertising department through a certain media, such as newspapers, magazines, radio, television, radio and so on, in a certain Time and place of a range of planned and step-by-step promotion of product and product information to stimulate consumer buying motivation and buying behavior as a means. I think this formulation is not proper enough. it should be