数字新媒体最重要的特点就是互动性,这与互动广告的特征不谋而合。因此,利用数字新媒体来开发互动广告,可以在传播形式和传播效果方面产生其他媒体无法比拟的优势。广告接收者摆脱了广告播出时间和空间的限制,可以随时随地接收广告信息、参与广告设计,这大大推动了互动广告的健康发展。 Digital media is the most important feature of the new interactive, which coincides with the characteristics of interactive advertising. Therefore, the use of digital new media to develop interactive advertising can give rise to the incomparable advantages of other media in terms of the form of communication and the effect of communication. Advertising receivers get rid of advertising time and space limitations, you can receive advertising information anytime, participate in advertising design, which greatly promoted the healthy development of interactive advertising.