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科技的发展和技术的革新改变了信息线性的传播模式,网络的商业化也使人们的生活变得多元化,互动成为当前一种有效的沟通方式逐渐被设计者重视起来。文章以现代出版物为研究平台,理性的分析了出版市场的发展与变化,将互动性设计与出版物结合,提炼出互动型出版物的设计特点,并逐一细化,提出实时的设计方法和手段,通过典型案例论证互动型出版物设计的可行性和效果,并最终为出版物的发行和销售而服务。
The development of technology and technological innovation have changed the linear mode of information transmission. The commercialization of the Internet has also diversified people’s lives. As an effective means of communication, interaction has gradually been taken seriously by designers. Taking the modern publication as the research platform, the article analyzes the development and change of the publishing market rationally, combines the interactive design with the publication, and extracts the design features of the interactive publication, and then elaborates the real-time design method Means to demonstrate the feasibility and effectiveness of interactive publications design through typical cases and finally to serve the distribution and sale of publications.