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分析加入WTO条款可以看出,产品和营销手段都不是受影响最为明显的部分。在本土汽车业与国际接轨的道路上,渠道是受到影响最大环节之一。在加入WTO后5年缓冲期已经过去3年的情况下,汽车销售模式发生了巨大的变化,而和渠道相关的内容也在发生裂变,使得目前的汽车市场呈现出渠道多元化的形态。尽管有关的探讨和争论还在继续,但汽车业国际化、正规化的方向已经成为不可掉转的船头。汽车交易市场的人气较以往已有不小的回落,但在一定时期内它还起到重要作用。
Analysis of the terms of accession to the WTO shows that neither products nor marketing tools are the most affected parts. In the local auto industry and international standards on the road, the channel is one of the most affected. Under the circumstances that the buffer period of 5 years after China’s accession to the WTO has lasted for 3 years, the car sales model has undergone tremendous changes, while the content related to the channels has also undergone a fission, making the automobile market present a diversified channel. Although the relevant discussions and debates continue, the internationalization and formalization of the auto industry has become an irrevocable leader. The popularity of auto trading market has not diminished slightly compared with the past, but it also plays an important role in a certain period of time.