顾客理论一直是市场营销理论的核心。满足顾客的需求是企业生产、经营的根本目的。零售企业要降低经营成本、提高利润,必须坚持以顾客为本,以顾客价值理论为核心,提高顾客对企业的忠诚度,因此,顾客终身价值无论对企业的近期目标还是长远的发展都具有重大意义。 Customer theory has always been the core of marketing theory. Satisfy the needs of customers is the fundamental purpose of production and management. Retail enterprises to reduce operating costs and increase profits must adhere to the customer-oriented, customer value theory as the core, to improve customer loyalty to the enterprise, therefore, the customer lifetime value of both the immediate goal of the enterprise or long-term development are significant significance.