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1996年初夏的一天,南京市云南北路原大唐广告的工作室里,年轻的设计师开始勾画一个苹果状的标志图形,谁都不曾想到,七年后的今天,这个苹果标志所代表的苏果超市有限公司已经成为拥有标准超市、社区店、便利店三大业态,江苏地区零售市场占有率第一、辐射皖、鲁、豫区域市场的大型连锁企业。苏果的广告总代理大唐传播在与苏果共同成长的历程中,协力打造企业的核心竞争力,一直以“整合传播”为品牌推广策略,不断丰富苏果的品牌形象,全方位地为品牌资产做加法,创
One day in the early summer of 1996, in Nanjing, Yunnan Road, Datang advertising studio, the young designers began to sketch an apple-shaped logo graphics, no one thought, seven years later, the apple logo represents Suguo supermarket Co., Ltd. has become a large supermarket chain, community stores, convenience stores three formats, the retail market share in Jiangsu Province, the radiation Anhui, Shandong and Henan regional market of large-scale chain. Suguo advertising distributor Datang Dissemination In the process of growing together with the Soviet Union, work together to build the core competitiveness of enterprises, has been to “integrate communication” as a brand promotion strategy, Suguo continue to enrich the brand image, all-round Brand assets to do addition, create