营销是一种产品,是改革开放30年来逐步兴起的一种产品,这种产品像实体产品一样也有品质、品牌、品位之分,也有其商业价值和生命周期。当一个行业发展到一定阶段时,除了竞争的加剧和产业的成熟之外,就是消费理性和需求的多元化变化,这种变化催生了营销的出现与更新换代。何谓营销?仁者见仁智者见智,虽有完善的理论,但中国起步较晚,在认识上还不尽相同。有人认为 Marketing is a kind of product. It is a kind of product that has been gradually developed since the reform and opening up 30 years ago. It has the same quality, brand and grade as the physical product, but also has its commercial value and life cycle. When an industry develops to a certain stage, in addition to intensified competition and maturity of the industry, it is a diversified change in consumer rationality and demand. This change has given birth to the emergence and replacement of marketing. What is marketing? Benevolent people see wisdom and wise men, despite the sound theory, but China started late, in the understanding is not the same. Some people think