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通过对企业知识产权管理绩效评价中所涉及影响因素的复杂性与模糊性分析,构建了企业知识产权管理指标体系,运用模糊评判矩阵方法设计了指标评价的权重及评估模型,并对新模型进行了定量分析。在科学设置评价指标体系基础上,对于Google、Baidu、Yahoo、Live、Sogou、Soso、Xinhua and Youdao等搜索引擎企业的知识产权管理绩效进行了测评,评判矩阵通过了一致性检验,结果证实Google企业的知识产权优势已经转化为市场竞争优势。
By analyzing the complexity and vagueness of the influencing factors involved in the performance evaluation of the intellectual property management of enterprises, the index system of the intellectual property management of enterprises is established. The fuzzy evaluation matrix method is used to design the weight and evaluation model of the index evaluation, and the new model Quantitative analysis. Based on the scientific evaluation index system, the evaluation of intellectual property management performance of search engine companies such as Google, Baidu, Yahoo, Live, Sogou, Soso, Xinhua and Youdao was carried out. The evaluation matrix passed the consistency test, and the result confirmed that Google Enterprise The advantages of intellectual property has been transformed into a competitive advantage in the market.