广播电视传播，是一种社会行为，为了社会，参与社会，它不同于友人之间的谈话，也迥异于亲人之间的絮语．它是媒体与大众之间的公开交流，要服务大众，更要引导大众；让人人可以听，更要让人人能听懂。因此，播音员、节目主持人必须树立规范意识。一 规范，有自然形成的，如天 Radio and television broadcasting is a kind of social behavior. For the sake of society and participation in society, it is different from the conversations between friends and the language of other relatives. It is a public exchange between the media and the public. It serves the public and guides the public. People can listen to them and make them understand better. Therefore, the announcer, presenter must establish a sense of norms. A standard, there is a natural formation, such as the sky