角色的定位据中国饭店协会专家委员会提供的数字显示,2003年全社会餐饮业营业额达到6060亿元,同比增幅超过11.5%,连续13年以两位数速度高速增长。随着中国经济持续发展,中国餐饮消费将具有广阔的发展空间和巨大的市场潜力。据中国饭店协会预测,2004年餐饮业仍将保持高速增长,年营业额将突破7000亿元大关,增长幅度将达到15%左右。蓬勃发展的餐饮业,对于奥运伙伴城市、有着“东方旅游明珠”美誉的青岛来说,无疑是一个不可忽视的国民经济经济增长点和重要的产业构造组成部分。青岛的自身优势和魅力指数无庸置疑,多年来已经不仅吸引香格里拉、丽晶等五星级餐饮业巨头进驻,而且更有北京的全聚德、重庆的小天鹅、上海小绍兴等名店纷纷抢滩岛城。一个有着文化底蕴的城市,不但是有感召力和凝聚力的城市,也 Roles According to figures provided by the China Hotel Association Expert Committee, in 2003 the catering industry turnover of 600 billion yuan, an increase of more than 11.5% for 13 consecutive years of double-digit high-speed growth. With the continuous development of China’s economy, China’s catering consumption will have broad space for development and huge market potential. According to the China Hotel Association predicts that in 2004 the restaurant industry will maintain rapid growth, annual turnover will exceed 700 billion yuan mark, the growth rate will reach about 15%. Flourishing catering industry is an indispensable economic growth point and an integral part of the industrial structure for the Olympics partner city of Qingdao, which has a reputation of “Oriental Pearl of Tourism”. Over the years Qingdao has not only attracted Shangri-La, Regent and other five-star restaurant giant stationed, but also Beijing Quanjude, Chongqing Little Swan, Shanghai Shaoxing and other famous shops have to grab the island city. A city with a cultural background is not only a city of charisma and cohesion, but also