体育运动的蓬勃发展为电视节目提供了丰富的素材,电视传媒声画具备的传播优势推动了体育的社会化进程。在广大观众对现代体育越来越关注、需求越来越强烈的今天,地方台自然也要主动地做好体育节目。近几年来,淄博电视台克服地域小,资金少等困难、经过不断探 The vigorous development of sports has provided a wealth of material for the television programs. The dissemination superiority of television media has promoted the socialization of sports. At a time when the majority of viewers are paying more and more attention to modern sports and the demand is more and more intense, local stations should naturally take the initiative to make sports programs as well. In recent years, Zibo television to overcome the small area, less capital and other difficulties, after continuous exploration