在餐饮市场接近饱和、竞争激烈的情况下,全国各地的城市餐饮,尤其是大城市餐饮都在探索新的经营思路,其中向社区渗透,在居民小区做文章是一个很好的探索。目前,北京、上海、西安等地都有不少成功的例子,有些社区餐饮还做得相当不错。但据笔者观察,因为一些社区餐饮经营思路、品种定位、规范服务等方面都很盲目,对社区餐饮的特点和对象缺乏较深入的了解,草率经营,所以也有 With the restaurant market approaching saturation and fierce competition, urban catering throughout the country, especially catering in major cities, is exploring new business ideas. Penetrating into the community and making a fuss in the residential community is a good exploration. At present, Beijing, Shanghai, Xi’an, and other places have many successful examples, and some communities have done quite well. However, according to the author’s observation, some community catering operations ideas, variety positioning, and standardization services are blind, and they lack a deeper understanding of the characteristics and objects of community catering and rush to operate, so there are also