现代经济发展的一个显著特征是服务业的蓬勃兴起,其在国民经济中的地位愈来愈重要,服务营销的重要性日益突出。为此,物流服务的营销管理,成为物流企业生存和发展的关键。本文详细阐述了中小物流企业市场细分策略、中小物流企业战略联盟策略以及中小物流企业深度营销策略,为我国中小物流企业制定营销战略提供了借鉴。 A notable feature of the development of modern economy is the vigorous rise of the service industry. Its status in the national economy has become increasingly important, and the importance of service marketing has become increasingly prominent. To this end, the marketing management of logistics services has become the key to the survival and development of logistics enterprises. This article elaborates the market segmentation strategy of small and medium-sized logistics enterprises, the strategic alliance strategy of small and medium-sized logistics enterprises and the deep marketing strategy of small and medium-sized logistics enterprises, which provides a reference for China’s small and medium-sized logistics enterprises to formulate marketing strategies.