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现在是崇尚品牌的时代。文化品牌是一个地方和城市内涵和形象的有效载体,是提升城市形象、推动城市经济文化全面发展的重要途径和战略举措,是扩大城市和地区文化影响力的关键所在。因此,整合优化历史和现代文化资源,重点打造一批特色鲜明、代表性强的文化品牌,让文化资源焕发生机和活力,提升文化形象,激发文化魅力,是建设文化强省、文化强市的重要内容之一。
Now is the era of advocating the brand. Cultural brand is an effective carrier for the connotation and image of a city and city. It is an important way and strategic measure to enhance the image of the city and promote the overall economic and cultural development of the city. It is the key to expanding the cultural influence of cities and regions. Therefore, the integration and optimization of history and modern cultural resources, focusing on building a number of distinctive distinctive and representative cultural brand, so that cultural resources full of vitality and vitality, enhance the cultural image and stimulate cultural charm, is building a strong culture, a strong cultural city One of the important content.