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90年代市场营销的技术环境正在发生引人瞩目的变化:当今技术以几乎令人不可思议的速度和彻底性进入了产品、生产场所和市场。20年前,全世界大约仅有5万台计算机,现在计算机的每日销售量就达到5万台、以上。新技术潮流的一个显著特点是其程序编制能力,在一个计算机芯片中,这种能力意味着可以改变指令,行使规定的多种功能,产生出各种各样的预定结果。在生产车间,程序编制能力改变了生产操作方式,一台机器可以生产
The technological environment of marketing in the 1990s is undergoing dramatic changes: today’s technology enters products, places of production, and markets with almost incredible speed and thoroughness. Twenty years ago, there were only about 50,000 computers in the world. Today, the daily sales of computers reach 50,000 or more. One notable feature of the new technology trend is its programming capabilities. In a computer chip, this capability means that instructions can be changed, a variety of functions can be exercised, and a variety of predetermined results can be produced. In the production workshop, programming capabilities have changed the way of production operation, one machine can produce