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“图形创意设计”是高职高专艺术类的一门实训课程,自上个世纪末引入中国,已有十多个年头,它主要研究图形语言、运用创意图形,让学生在客观生活中发现创意元素,创造性思维也正是图形创意课程的核心。在生活中,图形的视觉传达随处可见,报纸、杂志、广告、包装等多元化的图形创意设计,让人眼花缭乱,图形之所以在视觉传达中应用广泛,一方面得益于图形能给人直观、生动、幽默的感官印象;另一方面图形可以超越语言文字,解决传达信息的障碍问题。如何培养视觉传达设计专业学生的综合能力,让学生在课堂和岗位间无缝衔接,更好实现“项目驱动”教学理念,是本文即将探讨的问题。
“Graphic Design ” is a practical art course in higher vocational colleges. Since the end of the last century, it has been introduced to China for more than 10 years. It mainly studies graphic language and uses creative graphics to make students live an objective life In the discovery of creative elements, creative thinking is also the core of graphic creative courses. In life, the visual communication of graphics can be seen everywhere. The diversified graphic design of newspapers, magazines, advertisements, packaging, etc. is dazzling. The reason why the graphics are widely used in visual communication is that on the one hand the graphics can give people an intuitive , Vivid, humorous sensory impression; the other hand, graphics can go beyond the language to solve the problem of obstacles to convey information. How to cultivate the comprehensive ability of students in visual communication design specialty so that students can seamlessly connect with each other in class and position and realize the teaching concept of “project-driven” is the topic to be discussed in this article.