气质,是比较稳定的个性,亦是一种更为典型突出而具有神韵的风格。人有气质,品牌也有气质。品牌气质是比品牌个性层次更高的一种品牌特征,是更为重要的品牌元素。有气质的品牌更能吸引欣赏这一气质的消费者。那么,如何才能让品牌具有气质呢?一、用品牌名塑造品牌气质当我们一听到或一看到“浪莎”与“梦娜”这两个袜子品牌的时候,一股女性化的气息扑面而来,透过这股女性气息,我们便会真切地感受到两个品牌的“诗意、浪漫、梦幻、温柔”的品牌气质。我们为什么会产生这种感觉呢?这是因为“莎”、“娜”是国外女性常用的名字,当你选用类似上述这些字词做品牌名称的时候,自然就能让人们 Temperament is a more stable personality, but also a more prominent and has the charm of the style. People have temperament, the brand has temperament. Brand temperament is a higher level of brand personality than a brand, is more important brand elements. Temperament brand more attractive to enjoy this temperament of consumers. So, how to make the brand has the temperament it? First, the brand name with brand temperament When we heard or saw a “Langsha” and “Mengna” these two socks brand, a woman The atmosphere of breath blowing, through this femininity, we will truly feel the two brands “poetic, romantic, dreamy, gentle ” brand temperament. Why do we feel this? This is because “Sa ”, “Na ” is a common name for women abroad, when you use the brand names similar to these words, it will naturally make people